With the October 2015 Liability Shift deadline passed, several changes have been made regarding how transactions are processed at checkout. Chief among these changes is the fact that with the arrival of EMV, payments are now more secure than ever.
The EMV chip has strong security features that have been proven to reduce counterfeit card fraud at card-present retail environments. The PCI DSS provides other complementary levels of security necessary...
EMV Credit Cards help make retail shopping more secure. Each card comes with an embedded chip that assigns a unique transaction ID to every purchase. Customers must also either sign their name or enter a personal identification number (PIN) in order to successfully authorize each transaction. However, these extra security features aren't really applicable when shopping online.
